26 is the visionary agency. We use intelligence and imagination to help brands create experiences that deeply connect with their customers, deliver powerful results, and accelerate their position in the digital-first world. As one of the leading digital agencies in the UK, we have big ideas and the skills to make these a reality for our clients.
We’ve spent the past 17 years at the forefront of innovation and we’re shaping the digital future. We work with ground-breaking start-ups and global scale enterprises, counting the likes of Fortnum & Mason, GHD, Wilko, Asda Money and Arla Foods amongst our clients.
The work we do spans every corner of the digital world; from data and research to digital strategy. From digital experiences to media campaigns.
We are looking for a Head of CRO (Conversion Rate Optimisation) who will be responsible for development and growth of 26’s CRO function and adoption across the agency. You will be an enthusiastic champion of all aspects of CRO throughout the business, providing strategic vision as well as delivering innovative work.
Your primary goal is to improve conversion rates on our clients websites and apps, with a data driven approach to testing. You will lead the development of A/B testing strategies, building site versions, statistical analysis and optimization using a variety of industry leading tools, while ensuring all learnings are effectively shared across the organization. Your systematic approach will drive results and add value to our clients. You will leverage expertise across data and experience design teams and work together with relevant client stakeholders in order to maximise conversions.
Initially the role will be a standalone role, but we intend to scale and grow our CRO proposition, and you will play a key role, with the support of Data Science and Experience Design teams to do this over the next 18 months.
Based in our Leeds or Manchester city centre office (hybrid and flexible working) both offices offer inspiring state-of-the-art working environment and facilities, along with support and focused learning and development opportunities surrounded by a diverse, innovative, and creative bunch who love to share knowledge and skills helping to generate bold ideas that push the possibilities of the digital landscape.
What you'll be doing
- Improving and optimizing conversion for clients- from data-driven ideation, execution, reporting and analysis.
- Running A/B testing, developing hypotheses and recommendations for site improvements based on qualitative and quantitative analysis/research.
- Reporting results, findings, learnings and ideas to stakeholders and marketing managers involved.
- Providing ongoing recommendations to help clients deliver on key metrics and KPIs, through continuous website testing and user experience improvements.
- Promoting and encouraging continuous testing and optimization within the organization. Working especially closely with our experience design team to grow our experimentation proposition.
- Sharing knowledge through regular updates and documenting learnings to benefit the wider organization.
- Constantly researching and evolving the CRO software / toolset and methods to drive efficiency and results.
- Providing thought leadership on CRO, continuously pushing boundaries with new and innovative approaches.
- Help build a culture of experimentation within 26 & client orgs
What you need
Knowledge, technology and qualifications:
- Essential: Bachelor degree with at least 50% numerical content.
- substantial experience either in house or agency side designing, executing and reporting on CRO performance.
- Experience implementing A/B testing (including multivariate and multi-armed bandit tests) and personalisation
- Knowledge of CSS, HTML and JavaScript.
- Knowledge of a number of testing platforms (such as Google Optimize, Optimizely, VWO or Adobe Target)
- Knowledge of the impact of privacy legislation on experimentation.
Skills or competences:
- Ability to use analytics, customer experience data and qualitative research to drive experimentation strategies and deliver conversion rate improvements and commercial gain.
- Able to work with and sell innovative ideas to clients in a confident manner.
- Ability to quality assure CRO campaigns of junior team members to ensure standard and timeliness of outputs.
- Ability to communicate ideas effectively in written and oral format
Attributes:
- Challenges the status quo to drive improvements
- Collaborates well across the company to deliver better together
- Open to new ways of working, new ideas and new cultures.
- Commercially minded and adaptable to client needs
- Excited about the future of CRO in a privacy first, cookie-less world.
Why be a 26er?
We are not just a group of people who work at the same place. We are a team who work collaboratively towards a common goal with our clients and with each other.
Being a 26er is about being part of a team who strive for excellence and support each other to work to the best of our ability; together we achieve great things. We have high expectations, and we give a lot in return, here are some of the amazing benefits we offer -
- Competitive salary
- Flexible and hybrid working
- Annual bonus
- Career development
- Training and professional development
- Outstanding private healthcare package for you and your family
- Enhanced holidays of 25 days plus bank holiday rising with service (plus an extra day for your birthday and Christmas eve)
- Employee assistance programme with access to mental health support and online GP
- Wellbeing activities such as morning meditation and yoga
- Perkbox
- Weekly food and drink treats
- Social events a-plenty
- £1000 direct application bonus* (when quoting code DAF23)
*By applying direct you will qualify for a bonus of up to £1000 when you pass your probation. To qualify for this, you must include the code DAF23 in your covering letter.
We welcome applications from previous candidates and pride ourselves of on our values with equality at the core. We do this by hiring and developing a diverse mix of talented people that contribute to our success. Creating a culture of equality isn’t just the right thing to do, it’s also the smart thing. Diverse companies are more innovative and successful. We strive to create a workplace where everyone feels empowered to bring their full, authentic selves to work.
If you require any of this information or an application form in an alternative format, or you would simply like to discuss the role, please contact our Talent Manager, Alexis Beach.
We are shaping the digital future. Be part of our team. Be part of what comes next.
Notice to Recruitment Professionals
Please do not contact us regarding this role. While we respect that many companies do need recruitment agencies, we do not at the moment, and we are happiest recruiting for ourselves. Any resume submitted to us before any agreement with us will be deemed the sole property of twentysix, and in the event of a candidate being hired outside of an agreement, no fee or payment of any kind will be paid.