twentysix is a leading digital agency that develops digital platforms and marketing that drives business change and performance. Connected by data, insight and strategy, we specialise in user experience (UX), development and performance marketing.
We have over 150 digital specialists working with us across Leeds and London, and our clients include the likes of Arla, P&G, Fortnum & Mason and Corinthia Hotels, to name a few.
We are looking for a Head of Content Strategy who will be responsible for leading the planning, reviewing, and implementing innovative SEO strategies that will deliver growth to clients through the data driven creative content pillar.
They will also be integral to developing the content strategy function within the SEO department, collaborating with client services, SEO strategists, copywriters, Experience Design, technical teams and external partners and agencies to nurture, improve and develop new ways of working.
Based in our Leeds or Manchester city centre office (hybrid working) both offices offer inspiring state of the art working environment and facilities, along with support and focused learning and development opportunities surrounded by experienced digital experts, you can build and excel within your career.
WHAT YOU’LL BE DOING
- Responsible for leading the SEO content strategy for clients across the on page and editorial strands.
- Hiring, development and line management of the content strategy team, including mentoring, coaching and support of content strategists.
- Oversee content strategy team’s commercial performance including but not limited to revenue, margins and time utilisation.
- Collaborating with SEO Strategists, Client Services, and content writers to deliver clear and concise content strategies, covering auditing, insights, strategy development down to the briefing and review process.
- Inform strategic vision to accounts to future proof them for a modern search engine as well as social and content marketing discovery.
- Carry out iterative keyword research to spot new opportunities and highlight areas of growth.
- Measure and analyse the success of content strategies and present learnings and recommendations for future campaigns.
- Use a variety of proprietary and third-party tools to compile and draw insight from both company-specific, sector-specific and generic industry data, in order to better understand user trends and behaviour and add context to the content performance on each account.
- Help develop and maintain operational processes, documentation, and support new tools development.
- Working with data visualisation specialist and Data Science teams to improve, develop and deliver content performance reporting as part of the SEO reporting suite
- Keep pace with the industry and utilize this knowledge for your clients.
- To support the agency in its delivery of ISO27001, including where applicable additional responsibilities for ISO asset owners (informed separately)
WHAT WE NEED
Skills/experience: Extensive content SEO experience, with some gained in an senior capacity, ideally with some team management experience.
Key Attributes: Ability to demonstrate high performance behaviours including influence, empathy, people development and team building. Ability to analyse and resolve problems quickly and effectively. Ability to select, develop and motivate staff. Able to demonstrate tact, diplomacy, discretion, and maturity in relation to interacting with people at all levels. Ability to deliver true consumer insight at the highest level of planning.
Technology: Proficient in the use of MS Office Suite, Email and Internet and SEO tools. Fully proficient in Google Search Console and Google Analytics.
WHAT YOU’LL GET IN RETURN
- Competitive salary
- Flexible working
- Annual bonus
- Career development
- Training and professional development
- Outstanding private healthcare package for you and your family
- Enhanced holidays
- Employee assistance programme
- Perkbox
- Quarterly staff benefits
- Weekly sweets, beer and snacks
- Social events a-plenty
- £1000 direct application bonus* (when quoting code DAF21/22).
*By applying direct you will qualify for a bonus of up to £1000 (dependent on level of position) when you pass your probation. To qualify for this, you must include the code DAF21/22 in your covering letter.
We welcome applications from previous candidates and pride ourselves of on our values with equality at the core. We do this by hiring and developing a diverse mix of talented people that contribute to our success. Creating a culture of equality isn’t just the right thing to do, it’s also the smart thing. Diverse companies are more innovative and better positioned to succeed. We strive to create a workplace where everyone feels empowered to bring their full, authentic selves to work.
If you require any of this information or an application form in an alternative format, or you would simply like to discuss the role, please contact our Talent Manager, Alexis Beach – alexis.beach@twentysixdigital.com
Polite notice to recruitment professionals
Please do not contact us regarding this role. While we respect that many companies do need recruitment agencies, we do not at the moment, and we are happiest recruiting for ourselves. Any resume submitted to us before any agreement with us will be deemed the sole property of twentysix, and in the event of a candidate being hired outside of an agreement, no fee or payment of any kind will be paid.